|SSME at Europes' biggest coating event|
In March our SSME-team was in Nuremberg for Europes' biggest coating event; the European Coating Show.
SSME had a 75 sqm stand at the ECS 2013 which proved to be a great succes. Main themes were the Viaton acquisition and the barytes rebranding which resulted in a more unified and consistent product offering. The SSME baryte brands Diamelia and Opalia are now incorporated in the main Portaryte brand, as are the Viaton barytes brands.
New developments showcased were fire protection in External Insulation Finishing Systems (EIFS), Tital 55 as a cost-effective high brightness talc and surface treated bariumsulphate against water spotting.
Especially our EIFS-offering was very well recieved by prospects and customers alike, who were pleasantly surprised at our ability to offer support with developing new formulations and with the breadth and choice in our ATH portfolio.